Posts Tagged ‘Daily Life’

Nokia Life Tools, Nokia’s Seriousness in Low End Market?

April 8, 2010

Nokia Life ToolsThis morning I watched Nokia Life Tools ad. The ad shows the farmer that helped by the tools because he could know the price of the rice and other agriculture products in the market. The content will be sent via SMS, so no need of expensive HDSPA connection which just available in the big cities only (in Indonesia of course).

So this is Nokia’s attempt to reach the low end market?

Well, in Indonesia the trending topic of Mid-High gadget is full of Blackberry, iPhone and Android. there’s even no small room for Nokia’s Maemo (and Windows Mobile) to be talked.

The Mid Low is the same, there are many Made in China QWERTY Phones which imitate the design of mid high class phone mentioned above (of course lack of feature and high speed connection) in the market.

What Nokia could do?

Aim for the niche one of course, which are the non urban societies. There are several characteristic for this type of society:

  1. Mostly work in Agriculture sector
  2. Prefer to use mobile phone, because the fixed line usually not available in their area, and it’s a waste of time to go to the city just to pay the telephone bill only
  3. Mostly don’t have high speed connection signal

So they do have the mobile phone but not a sophisticated one, the infrastructure is not yet support them for high speed data access. The access via SMS can be more consistent than data, but the problem is how much they should pay?

From this link (in Bahasa), it’s stated that the user should pay about Rp 1,000 per day. I think that’s too expensive, because the price of the data service now is Rp 1 per KB, so with Rp 1,000 you could download about 1 MB data. Well if you say the data and SMS are in a different world, the price of one SMS is Rp 50 per one SMS, with Rp 1,000 you could make 20 SMSs. That means you should access the Life Tool at least 20 times a day for a break even.

Low end everybody?


Anton Hermansyah

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Simulation of Nissan LEAF Operational Cost in Indonesia

April 5, 2010

Nissan LEAFThe earth hero Nissan LEAF will come into production in 2011. I don’t know how much it cost but probably around $30,000 — $40,000. The issues of rising electricity price in Indonesia simply gives me idea to estimate the operational cost of Nissan LEAF here.

First, I look up for the charging specification of LEAF, there are three kind of charge ‘Slow’ which is the standard one, ‘Fast’ which halved the time with double amp, and ‘Quick’ which enables you to charge in less than one hour. In the full capacity, the Lithium Ion battery could run the LEAF for 160 km.

Type Amp Volt Time (Hour) Capacity Range (km)
Slow Charge 100 20 16 100% 160
Fast Charge 220 20 8 100% 160
Quick Charge 440 20 0.42 80% 128

Below is the table of Indonesian electricity cost,based on 2009 price.

Class VA Limit Charge Cost (Rp/kVA/Month) Usage Cost (Rp/kWh)
S-1/TR 220 VA 0 Subscription Cost/Month : 14,800
S-2/TR (1) 450 VA 10 Block I 0 – 30 kWh 123
Block II > 30 kWh – 60 kWh 265
Block III > 60 kWh 360
S-2/TR (2) 900 VA 15 Block I 0 – 20 kWh 200
Block II > 20 kWh – 60 kWh 295
Block III > 60 kWh 360
S-2/TR (3) 1,300 VA 25 Block I 0 -. 20 kWh 250
Block II > 20 kWh – 60 kWh 335
Block III > 60 kWh 405
S-2/TR (4) 2,200 VA 27 Block I 0 – 20 kWh 250
Block II > 20 kWh – 60 kWh 370
Block III > 60 kWh 420
S-2/TR (5) > 2,200 VA to 200 kVA 30.5 Block I 0 – 60 hours on 380
Block II > 60 hours on after 430
S-3/TM > 200 kVA 29.5 Block WBP KxPx325
Block LWBP Px325
R-1/TR (1) Up to 450 VA 11 Block I 0 – 30 kWh 169
Block II > 30 kWh – 60 kWh 360
Block III > 60 kWh 495
R-1/TR (2) 900 VA 20 Block I 0 – 20 kWh 275
Block II > 20 kWh – 60 kWh 445
Block III > 60 kWh 495
R-1/TR (3) 1,300 VA 30.1 Block I 0 – 20 kWh 385
Block II > 20 kWh – 60 kWh 445
Block III > 60 kWh 495
R-1/TR (4) 2,200 VA 30.2 Block I 0 – 20 kWh 390
Block II > 20 kWh – 60 kWh 445
Block III > 60 kWh 495
R-2/TR > 2,200 VA to 6,600 VA 30.4 560
R-3/TR > 6,600 VA 34.26 621

After look at the price of electricity, I match LEAF charging specification with the price. All of the charging types are under S-2 class, but only Slow charge under TR (4) and the rest are TR (5).

Type VA kWh Class Block
Slow Charge 2,000 32 S-2/TR (4) II
Fast Charge 4,400 35.2 S-2/TR (5) I
Quick Charge 8,800 3.67 S-2/TR (5) I

I calculate the total cost based on the charging type and it’s pricing category, then looking for the cost per km, which is the total cost divided by maximum range (see the first table).

Type Charge Cost Usage Cost Total Cost/km (Rp)
Slow Charge 54 11,840 11,894 74.34
Fast Charge 134.2 13,376 13,510.2 84.44
Quick Charge 268.4 1,393.33 1,661.73 12.98

Then I compare with the ordinary gasoline car. I chose Nissan Livina with HR15DE engine, because this car fall under same category based on the body size with LEAF. Assuming Octane 88 price : Rp 4,500/l; Octane 92 : Rp 6,000/l; Octane 95 : Rp 6,200/l

Type Fuel Cons. (km/l) Cost/km (Rp)
Octane 88 Octane 92 Octane 95
City 11 409.09 545.45 563.64
Combination 16 281.25 375 387.5
Highway 21 214.29 285.71 295.24

Then I calculate the percentage of how much Indonesians could save if they use LEAF instead of Livina.

  1. In the City
  2. Slow Fast Quick
    Octane 88 81.83% 79.36% 96.83%
    Octane 92 86.37% 84.52% 97.62%
    Octane 95 86.81% 85.02% 97.70%
  3. In the Combination Route
  4. Slow Fast Quick
    Octane 88 73.57% 69.98% 95.38%
    Octane 92 80.18% 77.48% 96.54%
    Octane 95 80.82% 78.21% 96.95%
  5. In the Highway
  6. Slow Fast Quick
    Octane 88 65.31% 60.60% 93.94%
    Octane 92 73.98% 70.45% 96.46%
    Octane 95 74.82% 71.40% 95.60%

The calculation shows that Indonesians could save at least 70% of their daily operational cost if they’re using LEAF. From here we also know that the Quick Charge could give the cheapest cost among the three charging type, but don’t use it too much because the battery is not charge in full capacity.

So, buy a LEAF everyone??


Anton Hermansyah

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A Tribute Car for The Managements

September 17, 2009

Lamborghini Gallardo LP 550-2You must have heard a lot of times about cars that specially made in order to tribute someone. The special cars are usually used to make a tribute to their legendary racer, just mentions SLR Stirling Moss (pays tribute to Sir Stirling Moss) and Subaru Imprezza RB320 (pays tribute to Richard Burns).

But this year two other tribute cars are launched to public, the difference from other tribute cars is the cars made to tribute the management person. They are not a legendary racer, not a celebrity too, the one is a great automobile maker CEO and the other one is a loyal employee of the automobile maker.
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Hybrid Car, Does It Still Far-Far Away from Indonesia?

December 1, 2008

Honda FCX Clarity one of the brand new hybrid carsThe next step of the automobile is the hybrid car, well I won’t talk about the specification or which hybrid you should use, but how long we should wait for a Prius, Insight or FCX park in our garage in Indonesia.

There some borders that Indonesian citizens have in order to have a hybrid car, mostly about the price and cost, and mostly it come from the government, here’s some that I got :
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Downloading Via Torrent

August 19, 2008

Torrent LogoI have tried to download many files using torrent, but I’m usually pissed off cry with the download process and canceled it because the status bar seems not moving up or showing any progress. I’ve tried to use all torrent client in my OpenSuSe 10.3 and Kubuntu 8.04, but “seems” didn’t worked because the download speed still at 0 (zero), I removed the download and pledged not to download via torrent anymore.

But yesterday I was forced to use the torrent, because there’s a file that I need to complete my comic book collection and there’s no download source except via torrent. This time I’m using Ubuntu 8.04 from my desktop and I’m using “Transmission BitTorrent Client” as the Client program. Because this is my last hope I decided to wait for a longer time, and be more patient, and it worked exclamation
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Gas is for Deep Pockets?

July 29, 2008

Gas StationI buy gas for my motorcycle every Tuesday and last time I went to the gas station, it shocked me with the price. I never felt the rapid increasing price like this. I usually buy a 92 octane gasoline (Premium Grade) and it has reached Rp. 10.600 per liter (about US$ 4.39 per gallon), last two weeks I bought it in Rp. 10.300 per liter (about US$ 4.26 per gallon). Six months ago I could bought it in price Rp. 8.600 per liter (about US$ 3.56 per gallon).

I could do some saving if I use the octane 88 (Regular Grade) one which price is Rp. 6.000 per liter (about US$ 2.48 per gallon) instead of the 92 octane one. Well all I can say is it just a matter of habit. When you usually fill up your tank with a higher octane there are a lot of consideration if you want to downgrade your gas.

But I’m not all alone, other countries has the same condition with me in Indonesia. For example :

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